Commercial Director – Luxury Entertainment Venue (Pre-Opening)
Overview
A new luxury cabaret and live entertainment destination backed by a globally renowned entertainment brand is preparing to open in Dubai in 2026. The venue will feature two nightly performances in a 200+ seat premium theatre on Palm Jumeirah, delivering a refined entertainment and hospitality experience. We are seeking a Commercial Director to lead the venue’s commercial strategy from pre-opening through live operations. This role will build the revenue architecture, oversee ticket sales performance, and develop strategic partnerships to ensure strong occupancy and premium positioning.Responsibilities
Commercial Strategy & Revenue Ownership
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Own the venue’s overall revenue performance and commercial strategy
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Develop pricing structures, seat tiers, and yield strategies to maximize revenue per show
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Monitor booking velocity and sales trends to maintain strong occupancy and ticket value
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Oversee premium seating, VIP experiences, private hire, and corporate bookings
Channel Strategy & Distribution
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Manage and optimise all booking channels including direct website sales, hotel and concierge partners, third-party ticketing platforms, corporate bookings, and walk-ins
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Maintain a one-inventory architecture ensuring real-time availability across channels
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Drive growth of direct bookings as the highest-margin revenue source
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Negotiate and manage relationships with channel partners within approved commercial frameworks
Concierge & Hotel Activation
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Build and manage a structured concierge partner programme across Palm Jumeirah, Downtown, and DIFC hotels
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Conduct regular activation sessions with concierge contacts and hotel sales teams
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Train concierge teams on the venue proposition, pricing tiers, and booking process
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Track and incentivise concierge performance through a structured commission framework
CRM & Data
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Build the guest database from day one to support repeat visits and targeted marketing
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Oversee the ticketing platform and ensure data integrity across booking sources
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Use booking data and yield analytics to inform commercial decisions and performance trends
Pre-Opening Commercial Setup
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Establish commercial channels, partner agreements, and ticketing infrastructure ahead of opening
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Launch advance ticket sales to generate pre-opening momentum and early revenue
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Develop the commercial strategy and nightly yield mix framework with the leadership team
Qualifications
We are looking for a commercially driven leader with the sophistication to sell luxury and the discipline to manage yield in a premium entertainment environment.
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Proven revenue leadership experience in luxury hospitality, entertainment, or live events
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Strong yield management background, including pricing tiers, occupancy optimisation, and channel mix strategy
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Deep understanding of Dubai’s luxury hospitality and concierge ecosystem
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Commercially strategic with strong analytical ability, precision, and attention to detail
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Experience managing multi-channel ticket sales and distribution strategies
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Strong experience with CRM platforms and ticketing systems
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Excellent relationship-builder able to influence concierge partners, corporate clients, and internal stakeholders
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Fluent English required; Arabic is an asset
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Based in Dubai on a full-time, permanent basis